and down into the top hundreds on the Top Grossing chart, another type of app appears: Utilities. But when you get past the market leaders - apps like Fortnite, Netflix, Pandora, Tinder, Hulu, etc. Today, the majority of the Top Grossing apps on Apple’s App Store are streaming services, dating sites, entertainment apps or games. Utilities Top Grossing Apps are worst offenders In the meantime, a good handful of apps from bad actors have been allowed to flourish. However, the company’s focus as of late has been more so on getting developers to give subscriptions a try - even holding “secret” meetings where it evangelizes the business model that’s earning developers (and therefore Apple itself) a lot of money. They do this by intentionally confusing users with their app’s design and flow, by making promises of “free trials” that convert after only a matter of days, and other misleading tactics.Īpple will soon have an influx of consumer complaints on its hands if it doesn’t reign in these scammers more quickly. But alongside this healthy growth, a number of scammers are now taking advantage of subscriptions in order to trick users into signing up for expensive and recurring plans.
Subscriptions have turned into a booming business for app developers, accounting for $10.6 billion in consumer spend on the App Store in 2017, and are poised to grow to $75.7 billion by 2022.
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